Message in a bottle

An interesting read about the goods and the ills of bottled water can be found here at Fast Company. The author looks at many versions of the refillable water bottle, and considers why we don't always use them. Honestly, we've never seen an article about bottled water put together quite so well. We learned about systems we didn't know about before... like a grocery store "return-your-bottle" system that etches a message onto the bottle before it spits it out, refilled and inspiring. 

Here's an excerpt: "Consumers have proven that they will pay top dollar merely for the convenience of portable clean drinking water - even when it doesn't come from the springs of a remote Pacific island or the peak of some European mountain. Within the purchase price for premium water, there's plenty of room to pay for the refilling of the bottle with cheap, filtered local water while at the same time creating an economic incentive for stray bottles to find their way back into the system."

Via @greenbiztweets on Twitter.